A Guide for Cannabis Businesses to Avoid Shadowban and Effectively Market on Social Media

Enhancing brand visibility is not any child's play. Content creators have to roll-up their sleeves and work diligently to ramp up their social networking presence. However, in doing so, additionally they need to check out certain rules to ensure their posts don't clash with the community guidelines of numerous social networking channels. Instagram is hands down one of the very most trusted social networking outlets to enhance their reach and bolster their image. Indeed, a well-established presence with this platform can perhaps work wonders for a business.

 

However, for cannabis entrepreneurs, the situation can turn a bit disheartening. Instagram for cannabis store is becoming problematic mainly due to its stranglehold on cannabis businesses. It can be observed in the form of shadowbanning this content of such companies, which hinders their efforts to enhance their reach with this popular platform. Surely there has to be a way around it. Moreover, what does shadowban entails?

 

What Is Shadowbanning?

It identifies blocking this content of a certain user on social networking in ways that the consumer doesn't know that it's happening. Once shadowbanned, social networking platforms like Facebook, TikTok, or Instagram will hide your posts from occurring on hashtags. If you should be shadowbanned on IG, your posts won't show on other's feeds till those individuals follow you.

 

Put simply; shadowbanning is the best nightmare of content creators and marketeers. It dramatically lowers your page's ability to be found by new followers. Worst still, you won't even get a notification from Instagram about you being shadowbanned. The clever algorithm will quietly do its work, leaving you stranded in darkness.

If Instagram deletes your posts because of it being against their community guidelines multiple times, you may find your entire account getting permanently deleted soon. Suffice to express that you do not, in any case, want that to happen. So, how will you get the right path around it? Well, by following certain tips and tricks.

 

Instagram for Cannabis Store - How to Utilize the Algorithm for Your Advantage

 

Let's call a spade a spade. If you should be a business operating with the cannabis industry temecula marijuana dispensary and posting images of cannabis and its products, Instagram won't like them. Consequently, you will have to bear the burden of becoming shadowbanned. But you cannot deny that social networking platform is just a significant element of your social networking marketing strategy. Given here are tips that you can use for promoting your company on it.

 

  1. Focus on content diversity

First, assess what your company delivers to the customers. Then, compile a lot of pictures and videos that reflect your customer experiences and your brand vision. Once you learn how your brand suits the requirements of its customers, you will have a way to uncover the client experience that your business showcases.

 

With this specific outlook, share images of one's staff, dispensary activities, the honours you've received, and that which you advocate. All this should express the lifestyle that your audience desire to experience when they connect to your brand. Your aim should be to collaborate in the cannabis culture on Instagram actively rather than just flaunting your products. Simply speaking, share lifestyle, experiences, and people on the IG page.

2. Leverage Instagram tools
There's no shortage of tools that Instagram provides to the brands. You can use tools like Instagram Stories, Instagram Guides, Reels, and Carousel posts to enhance your engagement with your audience and make them get to understand you better. Every one of these tools have different features and are great for promoting your brand in different ways.

For example, using Instagram Guides, you can provide more comprehensive content like tutorials and frequently asked questions. While with Reels, you can make incredibly captivating 15 to 30-second videos about your brand and publish them. If you want to post some long-form video content, feel free to utilize IGTV.

3. Develop into a responsible hashtag user
Here's where you need to tread carefully. You cannot use popular hashtags like #cannabis, #weed, #cannabiscommunity, and additional on your posts. It's a sure-shot method of making yourself shadowbanned. You'll need to carefully phrase your hashtags, even if which means taking out the hashtags of cannabis completely. Turn innovative and use unique words like C*nnabis in your Facebook and Instagram pages. In place of weed, write ouid or st0ner for a stoner.

4. Make your content informative.
Who doesn't love to acquire knowledge and information? Facebook and Instagram are usually up for it. Accredited publications that bring studies and research on cannabis don't get shadowbanned primarily as they are educational in nature. Have a cue from such educational accounts and gear your content to educate people about terpenes interactions and legal rules. It provides you with an air of authority. Impart new knowledge to your followers in every single video of yours.

Today, hemp and cannabis companies are striding ahead in removing the stereotypes associated with one of these products. It also means that there are loads of incorrect information regarding cannabis and hemp products that have to be rectified. Leverage it and start building a relationship of trust with your audience.

5. Don't commit the mistakes it is simple to avoid
You may find the surroundings of Instagram for cannabis store becoming more unfavourable for your company in the event that you keep committing blunders regarding your content with this platform. Listed here are a number of the errors that you could rectify.

The Takeaway?
Do not belong to the trap of getting inspired by a business that's successfully able to promote its cannabis-related sales content on IG. Realize that according to Instagram's rules, posting any product or service linked to cannabis is not correct. Lastly, become knowledgeable on the new rules and regulations to ensure that you do not make any mistake.